{"id":693,"date":"2026-07-23T14:10:23","date_gmt":"2026-07-23T14:10:23","guid":{"rendered":"https:\/\/atlaslivingmedia.com\/?p=693"},"modified":"2026-07-23T14:10:23","modified_gmt":"2026-07-23T14:10:23","slug":"world-cup-hydration-breaks-were-not-about-commercials","status":"publish","type":"post","link":"https:\/\/atlaslivingmedia.com\/?p=693","title":{"rendered":"World Cup Hydration Breaks Were Not About Commercials"},"content":{"rendered":"
\n

The 2026 World Cup will be remembered in part for bringing the term \u201chydration break\u201d into the global football lexicon. For the first time in the Cup\u2019s 96-year history, matches were interrupted midway through each half so players could hydrate and rest. Many fans disliked the breaks, complaining that they were simply an excuse to show more TV commercials during what is, after all, the most watched sporting event in the world.<\/p>\n

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That suspicion is not entirely wrong, but it confuses outcome with cause. There are good reasons, grounded in science and articulated by the international football players union, for hydration breaks. But almost none of the US media coverage of the 2026 World Cup, with one outstanding exception, highlighted those reasons, much less explained them.<\/p>\n

The exception was Telemundo, the Spanish-language TV network whose news division has been a leader in climate coverage. On July 3, journalist Vanessa Hauc, the host of Telemundo\u2019s weekly environment program Planeta Tierra<\/em>, appeared on the broadcast of the much-anticipated match between the defending champions, Argentina, and everyone\u2019s favorite underdogs, Cape Verde. At the time, hundreds of millions of Americans were under extreme heat warnings from a \u201cheat dome\u201d that scientists said would have been \u201cvirtually impossible\u201d without climate change.<\/p>\n

Andr\u00e9s Cantor, the Telemundo announcer famous for his prolonged shout of \u201cGooooooooal\u201d whenever a team scores, introduced Hauc, saying that \u201calthough the hydration breaks are highly controversial, there\u2019s a deeper reason for them.\u201d Hauc reported that the game-time temperature of 89 degrees Fahrenheit in Miami \u201ccan feel closer to 101 [degrees]\u201d on the field, when humidity and the sun\u2019s rays are factored in. \u201cThat\u2019s why hydration breaks aren\u2019t just a precaution; they\u2019re a safety measure in an increasingly hotter world,\u201d she said, adding that the world is hotter mainly because of \u201cthe way we produce energy, primarily by burning oil, coal, and natural gas.\u201d<\/p>\n

That evening, Colombia faced Ghana in Kansas City, where the weather was equally oppressive: 88 degrees with 70 percent humidity. Hauc reported that such conditions \u201cmake it harder for the body to cool itself, causing core body temperature to rise and increasing the risk of exhaustion, dehydration, and even heat stroke\u201d for the players. She added, \u201cBehind all of this is a larger reality: heat waves are becoming more frequent, more intense, and longer lasting because of the climate crisis, driven primarily by the burning of fossil fuels.\u201d<\/p>\n

In interventions of only 42 and 52 seconds, respectively, Hauc delivered a master class in climate reporting. She humanized the story by talking about the scorching heat that players and viewers were experiencing. She localized the story, in emotional terms, by describing the impacts on the sport so many people love. And she \u201csolution-ized\u201d the story by naming the cause of the problem\u2014the burning of oil, gas, and coal\u2014and advising, \u201cAs the planet continues to warm, the game of soccer and sports more broadly will have to adapt.\u201d<\/p>\n

FIFPRO, the players union, began making that argument well before the 2026 World Cup, spurred by the increasingly harsh playing conditions its members had been facing. The heat and humidity were so brutal at last summer\u2019s FIFA Club World Cup tournament that one referee fainted on the field. Enzo Fernando, the Argentinian whose Chelsea club won that tournament (which was played in the same stadium in New Jersey that hosted the 2026 World Cup final where Fernando\u2019s national team lost to Spain), said at the time, \u201cI had to lie down on the ground because I was really dizzy. Playing in this temperature is very dangerous.\u201d<\/p>\n

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FIFPRO commissioned a scientific study examining what such temperatures meant for players\u2019 health and performance, and it shared the study\u2019s results with FIFA. The union recommended introducing breaks in play if the \u201cwet bulb global temperature,\u201d which combines temperature and humidity levels, reached 79 degrees and suspending play at roughly 82 degrees. FIFA disagreed, wanting cooling breaks at roughly 90 degrees. The compromise appears to have been adding hydration breaks during the 2026 World Cup.<\/p>\n

This explanation by no means quiets suspicions about FIFA\u2019s appetite for additional TV money. FIFA head Gianni Infantino denied such accusations, saying that hydration breaks resulted in \u201cno additional \u2060revenue for FIFA, as all commercial agreements were signed well in advance.\u201d That is technically correct, but utterly incomplete: The six extra minutes of TV commercials made possible by hydration breaks clearly increase the value of the TV contracts FIFA can sell for World Cups in 2030 and beyond.<\/p>\n

To be clear, Telemundo was not above making extra money from hydration breaks; ads wrapped around the left and bottom edges of the screen while Hauc or her sports colleagues offered their commentary. But Telemundo, meanwhile, made sure to help its viewers understand why these hydration breaks were happening in the first place.<\/p>\n

That was both journalistically responsible and commercially shrewd. A study released last month by the Yale Program on Climate Change Communication found that 74 percent of Americans, roughly three out of four, say \u201cthey are interested in news stories about global warming.\u201d Other polling has documented that Latinos have long been even more concerned about climate change than the general population.<\/p>\n

Hauc and Telemundo\u2019s example shows what the rest of the media could have done to help audiences understand why the 2026 World Cup was played differently from any other, and why football is not the only sport changing its procedures in the face of global warming. As Hauc reported, the governing body of professional tennis now allows players to request a cooling break when the wet-bulb global temperature exceeds 86 degrees. The Los Angeles Marathon this year allowed runners to officially finish the race at mile 18 instead of mile 26 due to extreme heat.<\/p>\n

And these measures are only the beginning, for the physics is unequivocal: Global temperatures will continue to climb until the burning of fossil fuels is phased out. And the longer we wait, the greater the paradox confronting us: As hot as the summer of 2026 is, it will be remembered as one of the cooler summers of our lives.<\/p>\n

Read more \u201cCuba Will Not Be Starved Into Submission\u201d<\/a><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

The Nation Magazine<\/p>\n","protected":false},"author":1,"featured_media":692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covering-climate-now"],"yoast_head":"\nWorld Cup Hydration Breaks Were Not About Commercials - Atlas Living Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atlaslivingmedia.com\/?p=693\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Cup Hydration Breaks Were Not About Commercials - Atlas Living Media\" \/>\n<meta property=\"og:description\" content=\"The Nation Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atlaslivingmedia.com\/?p=693\" \/>\n<meta property=\"og:site_name\" content=\"Atlas Living Media\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-23T14:10:23+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/#\\\/schema\\\/person\\\/f6233854b1f92a6d21147fe5d5e58abc\"},\"headline\":\"World Cup Hydration Breaks Were Not About Commercials\",\"datePublished\":\"2026-07-23T14:10:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693\"},\"wordCount\":1047,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atlaslivingmedia.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/d9be68f26dfab1bcd6b06e5e69f1b07d.jpg\",\"articleSection\":[\"Covering Climate Now\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693\",\"url\":\"https:\\\/\\\/atlaslivingmedia.com\\\/?p=693\",\"name\":\"World Cup Hydration Breaks Were Not About Commercials - 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